Alison Pepper is an award-winning media and communications executive, and the founder of The Briefing Room (TBR), a media strategy and advisory firm that partners with independent journalists, former government officials, athletes and entertainers to build and monetize their brands across digital platforms including YouTube, BeeHiiv, Substack, KIT, TikTok, Threads, Instagram etc. Leveraging her teams’ deep understanding of content creation, social media algorithms, audience development and artificial intelligence, TBR delivers targeted strategies to help clients grow sustainable businesses. The firm also advises established companies on talent recruitment and development, content creation, crisis communications, audience engagement and live event production. Pepper brings more than 25 years of experience and trusted relationships across media, sports, entertainment, and government to her work at TBR, having served in senior leadership roles at CBS News, Creative Artists Agency (CAA), and 60 Minutes. Pepper was part of the leadership team at 60 Minutes and 60 Minutes II, that was recognized with 75 Emmys, 11 Peabody Awards, 17 RTDNA/Edward R. Murrow Awards, nine Alfred I. duPont–Columbia University Batons, nine Sigma Delta Chi Awards, and three Investigative Reporters and Editors Awards.